Looks of website can be killer and spoiler both. Ask me, I would never want to look at the site which does not appeal to my visual sense. Of recent, I had a heated discussion with my SEO friend who told me looks are secondary and what matters is the keyword rich and focused content, bullet links, anchor texts and so on because time to downloading a web page also counts and influences a website's ranking.
So, the look vs substance always has been a part of discussion. Ideally, I thought a company should acknowledge and address every demand of a website- marketing, designing, programming and aesthetic-visual appeal. Only a website which will offer holistic approach in all of the above mentioned areas is sure to set the pulse racing of visitors.
A designer, thus, in these terms remains at the helm of all affairs. He not just designs but also determines the aspects, set the theme of overall user experience. He should also see to that his designs have compatibility with all browsers. That is why, no wonder that designers worldwide are now prioritizing fixed browser designs over the liquid designs which allows them to choose the windows size and font selection. It also gives a readability advantage.
A fixed design layout offers:
Story-board:
This is the dream of every creative person to get through story-board process. It will be a rough layout to cover and provide aesthetic sense and usability of a website. It give a sense to the idea by drafting all things. This is more of calculative art than just satisfying the urge of creativity and designing something which is not market-feasible. It records the description of each web page and give local diagram pattern and enhance features for better outcome.
Audience:
For a better role definition, you need to know whom are you referring to? What do they want? An eye-candy design or techie-talks?
A clear defined website can not only give you a competitive edge but qualified leads. For a perfectly crafted and balanced website at affordable costs, offshore web designing services are the best resorts.
About the Author
James McGuire is associated with Vcare Web Development and working as a Sr. Marketing Manager. Vcare Web Development is leading Web Development & Designing company located in India offering offshore web development, software development and industry specific software & web solutions with best support.
